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Rooster Row
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A group of hotels as colorful as key west itself, the keys collection combines trusted brands, spirited bars & restaurants, and exceptional accommodations for a boutique vacation experience, influenced by the laidback attitude and local flare of this southernmost destination.

Project Overview

The Keys Collection is set to debut a 40-foot interactive art installation, painted by local Key West muralist and painter, Lance Berry. Lance’s artistic style embodies Key West with colorful, large, and loose brush strokes that draw the eye. The art installation features Key West’s favorite rooster, who some may call a local celebrity. Representing a part of Key West's charm, roosters are considered a symbol of Key West’s laid-back, free-spirited lifestyle and the residents of Rooster Row are exactly that. The leader of our flock lives his life as a free spirit, enjoying happy hours, watching sunsets, and embracing the most important attribute of Key West, One Human Family. He loves the ocean, has a desire to explore, and spends most of his days dreaming of and writing about his next greatest adventure.

One Rooster Family

All are welcome. Locals and visitors alike are invited to see this Insta-worthy interactive art installation, as colorful as Key West itself. The installation will serve as a must-see attraction in The Florida Keys. Friends of our flock are welcome to grab a drink or a snack at one of the property’s six bars and restaurants. Every hour is happy on Rooster Row. Partnership opportunities, designed to support small businesses and the local community, a creative spin on traditional marketing, are available. For information, please email roosterrow@thekeyscollection.com. Rooster Row’s newest resident is expected to arrive this summer. It’s a secret for now – so send us an email if you want to be the first to know!

Where’s Rooster Row? N. Roosevelt Boulevard

  • Rooster Row is a premier location with maximum exposure to Key West visitors and residents.
  • Conveniently located next to Old Town Trolley Tour Roosevelt Station; guests hop off to take photos, check out the installation & grab a bite or a drink on Rooster Row.
  • Steps away from Overseas Highway; with over 2M tourists driving to Key West each year.
  • 1.7 miles from Key West Airport; approximately 1M tourists arrive by plane every year.
  • The Keys Collection hosts approximately 300,000 hotel guests annually.

 

Interested in joining our flock?

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